Audience-focused Writing

Are you familiar with the acronym, WIIFM?  This stands for "What's In It For Me?"  When you are writing (or orally presenting), it is important that you know your audience.  Share your message in a way that makes your audience want to listen.  Explain why they, the audience members, should care about your message.

Read these two articles --

• What to Think About When Writing for a Particular Audience Links to an external site.
• Consider Your Audience Links to an external site.

Word choice, writing style, length of sentences, and bias-free writing should all be part of establishing the right tone Links to an external site. when writing in an audience-focused manner.  

 

 Here is a video on conducting an audience assessment. Links to an external site.

Here are the two worksheets referred to in the video:

• Audience Assessment Questions Links to an external site.
• Audience Analysis Table Links to an external site.